We have a pretty simple philosophy: we want to help improve the economic and environmental sustainability of the coffee industry while delivering you the finest quality coffees at a fair price by which the farmers and growers who toil for our drinking pleasure receive a greater portion of what we pay. The current global coffee model is in fact unsustainable.
We want to be part of the solution.
Find out more about our sustainability agenda
We are passionate about improving all elements of the coffee chain – from the crop to the cup. We’re committed to doing everything more sustainably. And we roast and pack our craft coffees in Amsterdam. And that just tastes better.
to be rigorous in continually improving all our coffees
to use as many plant-based and sustainably certified materials as possible
to make all our coffees
fully traceable
break the stranglehold of the commodity coffee market and low pricing
to build and contribute to programmes that help farming communities thrive and survive
to maintain relationships with our farmers over a long period to build greater stability for them and us
We are all part of an inter-linked chain of producers, exporters and importers, roasters and consumers. The industry faces unparalleled challenges at every step, including the existential threats from changes in the climate.
Reducing the number of links in the chain, narrowing the profits taken by too many middle-men, building more direct relationships and understanding with farms and farmers and channelling more of the value back down towards the producers by paying a higher price for a higher quality bean can make big improvements.
Investments in better facilities, higher wages and living standards and agricultural and re-forestation programmes to protect and improve the availability and quality of soils and land available to grow coffee is essential for all of us who benefit from the wonderful Arabica coffee tree.
There are many independent coffee companies and very good coffee people who have spent many years contributing towards these goals. We would like to acknowledge our partners including: This Side Up Coffees, Coffee Quest, Beanspire, Sucafina.
We want to learn from them and share what we know. More knowledgeable consumers raises awareness and raises expectations about all the possibilities for change and improvement in the coffee world.
